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Trade Marketing Manager (m/f/d) // Full-time

Trade Marketing Manager (m/w/d) // Vollzeit

Weimar (hybrid by arrangement)

OBJECTIVE OF THE POSITION

You make numbers Arguments , from arguments Listings and from listings real clearance sale .
You develop sales support strategies, materials, and POS ideas for Retail, Discount & Foodservice – data-driven, fast, clean. And you are ours. Go-to person for insights when sales needs to know: What attracts people – and why?


YOUR TASKS (aka: the real game)

1) Data analysis & insight management

  • Prepare market data, sales figures & shopper insights (in a way that makes them usable)

  • Build sales arguments, product range analyses & price comparisons (clear, sharp, convincing)

  • Evaluate market studies and panels (e.g. Nielsen, GfK, IRI ) – and extract the essence

2) Sales support & retail presentations

  • Creating customer presentations, one-pagers & launch materials (no fluff, just results)

  • Maintain and further develop our sales toolbox (templates, fact sheets, arguments, proofs)

  • Preparing for and following up on listing discussions: Action reports, learnings, next steps

3) POS Material & Trade Marketing

  • Develop displays, recipe cards, QR codes, shelf stoppers & more (shoppers understand it in 3 seconds)

  • Managing agencies/graphics – until the product is on the market and working.

  • Planning and implementing sampling/trading events (in consultation – but with drive)

4) Interface to production & product development

  • Sales planning + monthly forecast for production (realistic, reliable, not "wishful thinking")

  • Coordination regarding product range planning, relaunches & launches

  • Feed market feedback and trade learnings back to the product team (so things get better, not just louder)


YOU BRING WITH YOU (please no "I can definitely do that")

  • Experience in Trade Marketing/Category Management (FMCG/Food, organic is a bonus)

  • You love numbers and You can translate them into story + slides.

  • Panel/market data expertise (Nielsen/GfK/similar)

  • Understanding of retail structures, decision-making processes & promotional logic

  • Structure, pragmatism, will to implement (you deliver)

  • Tool affinity: gladly Power BI / Tableau / CRM + useful AI tools

  • You get along well with agencies, POS service providers and field staff – without drama.


WHAT YOU GET

  • Impact. Your work is visible in the market – not just in meetings.

  • Fast decisions, short paths, real "doing"

  • A team that gets things done – and products that have substance.

  • Fair pay


APPLICATION

Send us:

  • CV or LinkedIn

  • 3–5 sentences: Why Handel & why J. Kinski?

  • Optional: 1 example (deck/one-pager/POS/report – preferably anonymized)

 

Hol dir deinen 10€ Gutschein

Dein 10€ Gutschein

Ein lieber Mensch schenkt dir 10€ für deinen ersten Einkauf. Gib hier deine Email ein, um den Gutschein Code zu erhalten.
Gilt ab 49€ Warenwert

Kopier den Gutschein Code und wende ihn auf deine nächste Bestellung an.